Privacy Policy
Last Updated: January 2026
lilywigglesworth.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dedicated to Mecca Bingo affiliate content.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or subscribing to our services.
- Technical Information: IP address, browser type, device type, operating system, and referring URL.
- Cookies: Small data files stored on your device to enhance your browsing experience.
- Usage Data: Pages visited, time spent on site, links clicked, and other interaction metrics.
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics to understand user behaviour and preferences.
- Tracking affiliate commissions and performance metrics related to Mecca Bingo referrals.
- Improving website functionality, content, and user experience.
- Responding to enquiries and providing customer support.
- Complying with legal obligations and fraud prevention.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track user behaviour to improve our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor Mecca Bingo referrals and commission tracking.
- Advertising Cookies: Personalise content and measure marketing effectiveness.
You can opt-out of non-essential cookies through your browser settings or our cookie consent tool. Disabling cookies may limit website functionality.
Third-Party Links
Our website contains links to third-party websites, including Mecca Bingo and other casinos and gambling affiliates. We are not responsible for the privacy practices, content, or policies of these external sites. We recommend reviewing their privacy policies before providing personal information. lilywigglesworth.co.uk does not control these third-party websites and cannot guarantee their compliance with data protection laws.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Obtain your data in a portable format.
- Right to Object: Opt-out of direct marketing and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe we have violated your rights.
To exercise these rights, contact us at [email protected].
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, typically:
- Contact information: Until you unsubscribe or request deletion.
- Affiliate tracking data: In accordance with affiliate programme requirements (typically 12 months).
- Analytics data: Up to 26 months.
- Legal compliance: As required by UK law.
You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
For privacy-related enquiries, complaints, or to exercise your rights, please contact:
Email: [email protected]
We will respond to your enquiry within 30 days. If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This website is for informational purposes only. Gambling can be addictive. Please gamble responsibly. Visit www.gambleaware.co.uk for support.